by Eve Lampenfeld
Video by Stephen Shadrach
Photography by Maggie J Photography
Ivana Helsinki Fashion Week 2011 fall winter collection mercedes benz
Finnish brand Ivana Helsinki ended 2011 Fall/Winter Fashion Week with a flurry of dark-toned, textured velvety garments and patchwork knee-high boots. These were a notable departure from the Spring/Summer 2011 line, characterized by nautically or florally themed frocks paired with Mary Janes. In Fall/Winter of 2011, strong shoulders and boat necklines will be emphasized.

During the show, Helsinki’s models burst down the runway with smoldering, dark cat-eyed fierceness, adding an ethereal 1960’s feel. In contrast to the stick-straight Spring/Summer hair, the Fall/Winter models were abuzz with beehived coiffures as they paraded against a snowy winter video.

A recent mainstream fashion debutant, Ivana Helsinki, created by founder-sisters Paola and Pirjo Suhonen, gained a lot of publicity in 2008 through a collaboration with Topshop. The Helsinki brand remains distinctly European with its boldly cut lines. While calf-length dresses are still this fashion line’s trademark, just-under-the-knee boots and generally darker colors like forest green, mauve, and jet black replaced the bright colors and sailor stripes of last season’s show.

 

Eve Lampenfeld is a design writer, photographer, and a former fashion intern.  She has 232 pairs of shoes!

 

Click here to see another Lipgloss Culture tutorial to help you look fabulous

 

Thank you so much for stopping by and we hope you enjoyed this article. We’ll have more for you to read every day! Please become a Fan of Lipgloss Culture on Facebook and follow us on Twitter.